Fake Review Compliance Gap — DMCCA 2024
The UK Digital Markets, Competition and Consumers Act 2024 bans publishing or commissioning fake reviews. Enforcement begins in April 2025. Most ecommerce platforms cannot prove their reviews are genuine.
The law creating this problem
Schedule 20 of the DMCCA 2024 introduced a new list of banned commercial practices. Among them: publishing fake reviews, commissioning fake reviews, suppressing negative reviews, and failing to take reasonable steps to verify that reviews come from genuine purchasers.
The CMA can impose fines of up to 10% of global turnover for breaches. Unlike previous consumer protection rules, these provisions create direct liability for the platform — not just the reviewer.
Who is affected
UK-based ecommerce platforms, marketplace operators, SaaS businesses that display user reviews, and any business that collects testimonials for marketing purposes. If you operate in the UK and display reviews, you are in scope.
What currently exists
Most businesses rely on manual review moderation or basic keyword filters. No commercially available tool maps review collection practices to the specific requirements of DMCCA Schedule 20. Legal firms offer advisory opinions at £250–500/hour but cannot audit technical implementations.
What we're building
A structured diagnostic that maps your review collection, moderation, and display practices against every clause in Schedule 20 — producing a detailed compliance gap report with specific remediation steps, cited to the statute.
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Qualifying question
Do you currently display customer reviews or testimonials on your website?
What happens after you sign up
You will receive an email when the diagnostic is available. We do not share your email. Typical development cycle: 4–6 weeks from waitlist open.